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Flipkart is an Indian e-commerce company with headquarters in Bangalore, Karnataka. The company is a privately-held private limited company and is incorporated in Singapore. Flipkart is the second largest online retailer in India, behind Amazon. In addition to its online presence, Flipkart offers a number of in-store and offline retail locations. For more information on Flipkart, visit their website. In the coming days, I’ll talk about some of the company’s innovations.
Big Billion Day
As everyone knows, Big Billion Day is the biggest sale event of the year for Flipkart. Earlier, it was just a daylong shopping event, but this year it has become synonymous with the festive season. This year, the e-commerce giant is preparing to process billions of wishes for its customers. In addition to the usual discounts, the sale will also feature some exciting offers on televisions, home appliances, fashion, books, and more.
In its effort to make this a successful sale, Flipkart has been preparing for the event for months. The company is also introducing innovations in back-end technology and supply chain operations. These innovations will improve the overall shopping experience. Here are some ways to make the most of Big Billion Day 2019:
The sale will offer massive discounts on top brands. Mobile phones, televisions, laptops, cameras, power-banks, and more are among the many products being offered at deep discounts. Appliances, such as dishwashers, washing machines, and air conditioners, will be up to 80 percent off. Many electronics will also be at a lower price, like smart watches and healthcare devices. Even home appliances, like microwaves, power-banks, and cameras, will be at discounted prices during the Big Billion Day sale.
While this sale is not available for all products, it is ideal for buying appliances, fashion, and electronics. Flipkart’s Big Billion Day Sale will last six days, with a large discount on products like mobile phones, TVs, and computers. This sale will be even better for bank card holders and e-wallet users than usual. In addition, e-wallet users will get additional 5% cash back if they use their bank cards at Flipkart.
Influencer marketing
In a recent report, GroupM INCA cited an INR 900 crore industry worth of influencer marketing in India. This figure is expected to grow at 25% CAGR to reach INR 2,200 crore in 2025. Influencer marketing has become a valuable tool in the digital marketing mix, particularly in B2C and B2B retail. In addition to traditional content marketing, influencer campaigns are also effective for driving bottom of the funnel conversions, promoting exclusive sales and promoting bottom-of-the-funnel experiences.
Flipkart has made the transition to live commerce as a new feature of its app. This new feature is design to bring video shopping to consumers and widen its portfolio. The social commerce feature will be available to all Flipkart app users. Through this feature, consumers will be able to shop directly from their favourite influencers, who will share their favorite products and trends with their followers. Influencer marketing has helped the company expand its brand in India as it has helped to increase revenue by more than 300%.
With the success of influencer marketing, brands are putting a human face on their online presence. Developing content for brand websites is difficult due to budget constraints, unpredictable lockdowns, and travel restrictions. By collaborating with influencers, brands can produce unique content and reach a much wider audience. In addition, brands can select influencers with similar values and demographics. This will increase the likelihood of conversion.
Influencer marketing on Flipkart is a powerful digital advertising strategy. Flipkart uses digital channels extensively and works closely with celebrities to share the brand message. They often partner with celebrities who have a loyal following among the target audience. Their endorsements can even be seen on billboards, TV shows and online advertising campaigns. With so much potential for influencer marketing, Flipkart should definitely consider it. Its use of celebrity endorsements and influencers is increasing its reach among an already engaged and highly targeted audience can prove to be effective.
Customer-first reputation
Flipkart is making a comeback with the new Customer-first reputation. The company’s CEO, Binny Bansal, has pushed his management team to focus on delivering excellent customer service. While the company once had a uniform customer service standard, it now varies by seller, from having stricter return policies to offering discounts to its sellers. Here are some ways that Flipkart has restored its reputation as a customer-first company:
One way Flipkart is proving their Customer-first credentials is with a new feature that rewards repeat customers. Some customers have been disappointed with Flipkart’s ability to adjust prices on the fly. For example, a Delhi-based customer who paid Rs 27,000 for an LCD TV was denied the sale after the prices on the website changed during the day. In response, the company has introduced a system that awards customers with coins if they purchase certain products.
The Flipkart home page is personalized and unique based on data from customers from the very first moment of shopping on its site. The website’s content is based on data collected about the user’s device and search query history, so it can better match customer intent. The home page is also highly personalized based on this data, which makes it more relevant to the individual’s preferences. This helps Flipkart make the experience more pleasant for customers.
A customer’s loyalty can be earned through great service. Customer satisfaction is the key to business success and the Flipkart customer experience is second to none. The company is proud of its customer service, capturing the intent of customers and improving customer experience. Customer loyalty will lead to increased profits and better market share. That’s how to differentiate yourself from competitors and build a Customer-first reputation. So go ahead and check out Flipkart’s new Customer-First reputation and see how much it can change your business.
Technology
While many companies have automated systems to ensure that orders arrive on time, the company’s last-mile delivery is still a headache. To reduce these problems, Flipkart uses artificial intelligence and machine learning models. These systems are able to predict customer behavior based on patterns of search, customer satisfaction, and brand preferences. This helps Flipkart increase its efficiency and improve its customer service. Also, artificial intelligence can help save money and resources by automating routine tasks.
As an example, Flipkart uses HTML5 (the fifth major version of HTML), the latest version of the World Wide Web standard. They also use the Scalable Vector Graphics (SVG) format, which is an Extensible Markup Language-based vector image format that supports animation and interactivity. Another example is Gmail, a free email service developed by Google. It can be access over the internet using POP or IMAP protocols. The IT services that Flipkart uses include GoDaddy, a leading SSL certificate authority that is a trusted source of secure and private SSL certificates.
Slash/n, Flipkart’s flagship technology event, is another example of how the company is using technology to solve problems. This event brings together the tech community from all over India and features interactive sessions. For example, Utkarsh B, a principal architect and tech advisor to Flipkart CEO Kalyan Krishnamurthy, presented on the company’s mobile technology strategy. Utkarsh B has been with the company for nine years, having started out as a senior technical lead before joining the company as a principal architect.
With so much data, how can companies use this information to their advantage? Artificial intelligence can analyze petabytes of data to find trends and identify consumer preferences, which can help them improve their online shopping experience. It can also inform the company’s product offerings and lead to cutting-edge endeavors. With these developments, Flipkart can focus on building customer loyalty and investing in technology that improves the Indian consumer experience. The company believes that technology drives solutions, and that Indian consumers are evolving faster than ever.
Supply chain infrastructure
To increase its e-commerce business in India, Flipkart has signed a strategic partnership with Adani Group to strengthen its supply chain infrastructure and enhance its capabilities. The partnership will allow Flipkart to build a third data centre at the AdaniConneX facility, lease a 534,000-square-foot fulfilment center in Mumbai, and support the market access of thousands of e-commerce sellers in the western part of the country.
The expansion of Flipkart’s supply chain infrastructure will also benefit sellers and increase their last-mile reach with the opening of three new fulfilment centres in Karnataka. The new facilities will enable the company to expand its e-commerce infrastructure in the state while leveraging the Adani Group’s green power generation. The expansion will also benefit Flipkart’s commitment to supporting the local economy through its investments.
To meet this growth, the company has invested billions of dollars in supply chain infrastructure, including 8 lakh square feet of space and five new fulfilment centres. This expansion will support the company’s growth by creating employment and supporting local businesses. During the festive season, the new centres will create nearly 70,000 direct jobs and thousands of indirect ones. Flipkart is also enhancing its supply chain infrastructure by hiring tens of thousands of people to work in fulfilment centres across the country.
In addition to increasing its fulfillment capacity, Flipkart is also expanding its distribution network. By the end of next year, the online retail giant plans to serve over seven thousand grocery orders per day. The expansion will enable Flipkart to offer groceries to more people across the country. In addition to these facilities, the company plans to open fulfilment centers in Mumbai, Chennai, and Hyderabad. The company also plans to expand its presence in Delhi in the coming months.
